Digital Marketing Articles

E-commerce in India has exploded in recent years, showing no signs of slowing down. This rapid growth has significant implications for how brands market themselves digitally to engage with online shoppers. In this article, we'll delve into the key drivers spurring the...

Mobile phones, especially smartphones, have become very common in India. As mobile technology gets better and data plans become cheaper, more and more Indians are using the internet on their phones. Now, over 70% of internet users in India access the internet only...

Here, in India digital marketing has been growing faster than my 3 year old after a candy binge. Experts estimate it will balloon from $8-9 billion today to $15-20 billion by 2024. Artificial intelligence (AI) and machine learning are proving to be critical for...